Sports Lifestyle Brand Manager

  • Job Reference: Avid
  • Date Posted: 9 February 2017
  • Recruiter: Target Source
  • Website: http://www.leisurerecruiter.co.uk
  • Location: Bristol
  • Salary: £28,000 to £34,000
  • Sector: Community & Sport
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

Sport Lifestyle Brand Manager - New Opportunity
You are a self-starter who has strong sports credentials and a keen understanding of the health and
nutrition space. You are a compelling combination of Deliciously Ella and Joe Wickes. A young Mr (or
Mrs) Porter who is burning with ambition but doesn’t have the business plan to launch your own brand –
yet. You should be proficient not prolific on social media. With a considered profile and a clear social
brand. You are tapped into sport and nutrition but also love fashion and technology.
The Role:
You will be responsible for the on and offline communication for a new lifestyle brand. We are launching
a new protein drink to the luxury market during 2017. Other products and services will follow.
To support this launch we will create a content hub and we need you create and curate content to
populate this hub. You will manage the website, hub and all social channels. We need you to identify
and target partners that will help to build traction for the brand. Themes will include health and
nutrition, life balance / wellbeing, sport tech and science, fashion and lifestyle, training tools, news and
views. You will also be expected to pitch initiatives to bring the brand to life both on and offline. We
shall support you in crafting campaign concepts and brand assets but we need you to engage with our
audience day to day and gauge what will build advocacy and what will not.
Tasks:
Tactical / responsive engagement
Building relevant partnerships with brands and individuals
Exploring gaps in the market and identifying competitors
Creating and planning marketing campaigns
Managing campaign websites and social media
Organising events
Arranging sponsorship and advertising campaigns
Managing budgets
Meeting clients, suppliers and the media
Monitoring the effectiveness of campaigns
On and offline market research
Creating brand and individualised assets
Engaging with our audience day to day
Skills Required:
Organisational skills to plan and deliver promotional activity
Creativity to come up with campaign initiatives
Excellent communication skills
Ability to “talk” in the brand tone of voice
Salary commensurate with experience within £28-34,000 p.a.
Location predominately home based with weekly meetings in Bristol or London subject agreement